Furthermore, during the promotion, VIA allowed the service personnel traveling free to bring as many as five guests along with them at a 50% discount off the regular fare.
So was the promotion a success? I’ll say! Members of the Canadian armed services took more than 60,000 trips on VIA in July. Furthermore, all those discounted tickets generated nearly $800,000 in revenues during what is normally the railroad’s slow season.
VIA Rail: Doing well by doing good … eh?